Brand media kit

The Host Our Sites brand

Logos, marks, colours and type for press, partners and anyone writing about us. Everything here is free to use to refer to Host Our Sites. Please don't change the artwork.

Download the full kit (.zip)See the colours

Logos

Primary logos

Use the horizontal logo for website headers, email signatures and invoices, and the stacked logo for square or portrait spaces. Choose the version that suits the background it sits on.

Horizontal · on light

For white or Cloud White backgrounds.

SVG PNG

Horizontal · on dark

For Midnight Rack or dark photos.

SVG PNG

Horizontal · white

For Signal Cyan, Fibre Blue or busy dark images.

SVG PNG

Horizontal · navy

Single-colour print and embroidery on light stock.

SVG PNG

Stacked · on light

For white or Cloud White backgrounds.

SVG PNG

Stacked · on dark

For Midnight Rack or dark photos.

SVG PNG

Stacked · white

For Signal Cyan, Fibre Blue or busy dark images.

SVG PNG

Stacked · navy

Single-colour print and embroidery on light stock.

SVG PNG

Marks and icons

The cloud on its own

Use the mark without the wordmark anywhere smaller than 120px wide, such as favicons, app icons, watermarks and the corner of a post.

Mark · gradient

The default mark, on light or dark backgrounds.

SVG PNG

Mark · cyan

A flat version for Midnight Rack backgrounds.

SVG PNG

Mark · white

For Signal Cyan, Fibre Blue or photos.

SVG PNG

Mark · navy

Single-colour use on light backgrounds.

SVG PNG

Mark · black

Only for fax, stamps and one-colour engraving.

SVG PNG

App icon

The favicon and app icon tile. Use it below 24px.

SVG PNG

Social media

Profile pictures

Square 1024px images. The mark fills 62% of the square, so it is never clipped when a platform crops it to a circle.

Navy

Our default profile picture on every platform.

PNG

Cyan

For campaigns and seasonal variety.

PNG

White

For platforms whose interface is already dark navy.

PNG

Colours

Colour palette

Midnight Rack and Signal Cyan carry the brand. Status Amber is the accent: use it once per layout, for the call to action or a price flag. Text colours are checked for accessible contrast.

#0B1A3B

Midnight Rack

The main dark background, and body text on light backgrounds.

#13285A

Midnight Raised

Cards and panels that sit on Midnight Rack.

#2CB8EE

Signal Cyan

The mark, primary buttons and highlights. Never text on light backgrounds.

#1E6FE0

Fibre Blue

The end of the mark's gradient. Use it as a fill, not for small text.

#7FD6F7

Uplink

The start of the mark's gradient, and soft tints in illustrations.

#FFB547

Status Amber

One accent per layout. Text on it is Midnight Rack.

#1A5FC4

Link Blue

Links and eyebrow text on light backgrounds.

#F3F8FC

Cloud White

The main light background.

#4A5878

Slate

Secondary text on light backgrounds.

#A9BBD6

Mist

Secondary text on Midnight Rack.

#D5E1EE

Hairline

Dividers and card borders.

#7FD6F7 → #2CB8EE → #1E6FE0

Mark gradient

Only on the cloud mark. Uplink to Signal Cyan at 45% to Fibre Blue, top left to bottom right.

Typography

Two typefaces

Lexend for headlines and DM Sans for everything else. Both are free from Google Fonts.

ABCDEFGHIJKLM abcdefghijklm 0123456789

Lexend

Headlines and titles. Bold (700) for headlines, SemiBold (600) for titles, with slightly tight letter spacing.

Google Fonts

ABCDEFGHIJKLM abcdefghijklm 0123456789

DM Sans

Body copy, buttons and interface text. Regular (400) for reading, SemiBold (600) for labels and eyebrows.

Google Fonts

Usage

Using the logo well

Clear space

Leave a margin of about 15% of the mark’s height on every side. In a full logo, nothing should come closer than the height of the “h” in the wordmark.

Minimum sizes

Horizontal logo: 140px wide, or 35mm in print
Stacked logo: 90px wide
Mark on its own: 16px
Below 24px, use the app icon

Please don't

Recolour the circuit lines, outline the cloud or add a shadow
Stretch the logo or space out the tagline
Put the gradient mark on Signal Cyan
Write the logo in capitals (“Host Our Sites” is for running text only)

Questions

Need something else?

If you need another file format, or help using our brand in an article or partner listing, get in touch and we'll sort it out.